The hardest part of running a care home’s social media isn’t posting, it’s knowing what to post on a busy Tuesday. Here are 52 ideas, one for every week of the year, grouped so you can mix them up. Most can be photographed without showing anyone’s face.
Everyday life
- Morning in the home. A calm photo of the lounge or dining room as the day begins, with a line about what’s planned.
- What’s for lunch. The chef’s dish of the day. Food posts are always popular.
- Baking afternoon. Hands in the mixing bowl, then the finished bake.
- The garden this week. What’s flowering, what’s been planted, who has been helping.
- Music and singing. A short clip or photo from a sing-along or visiting musician (with consent).
- Arts and crafts. A close-up of finished work: painting, knitting, cards.
- Pet visit. The therapy dog, the home’s cat, or a visiting farm animal.
- Games afternoon. Dominoes, bingo, quiz or skittles, and who won.
- Exercise and movement. Chair exercises, a walk in the grounds, a dance class.
- Quiet moments. Reading the paper, a jigsaw on the go, afternoon tea in the sun.
People and stories
- Meet the team. One member of staff, their role, and what they love about the job.
- Staff milestone. Long service, a new qualification, or a well-earned thank-you.
- A day in the life. Follow the chef, housekeeper or maintenance hero for a day.
- Life story. With consent, a resident’s past job, hometown or proudest moment.
- Then and now. A resident’s old photo next to today’s (with their and their family’s blessing).
- Words of wisdom. A favourite saying or piece of advice from a resident.
- Volunteer thanks. Celebrate the people who give their time.
- New faces. Welcome new staff (with their permission).
- Behind the scenes. The laundry, the kitchen at 6am, the team handover.
- Family thank-you. Share a kind card or message from a family (with permission).
Community and outings
- School visit. Children reading, singing or making crafts with residents (school consent first).
- Local walk or trip. The seaside, garden centre, café or museum.
- Faith and reflection. A church visit or service in the home, if residents would like it shared.
- Local business thanks. A shout-out to a supplier, florist or bakery that supports you.
- Fundraising. A bake sale, sponsored walk or charity coffee morning.
- Community group. A choir, knitting circle or reminiscence group that visits.
- Intergenerational project. Pen pals, a shared garden or a joint art project.
- Open day invite. Invite the community in, with the date, time and how to book.
Your home and your service
- Room makeover. A refreshed lounge, garden room or new sensory space.
- Inspection result. Share a good report and link to it.
- Training day. Staff learning dementia care, first aid or moving and handling.
- Visiting made easy. When to visit, parking, and how families can join activities.
- Questions families ask. Answer one common question each month.
- We’re hiring. A real post about a real vacancy, with what makes the team special.
- Menu changes. A new seasonal menu, with a photo of a favourite dish.
- Thank you, reviewers. Thank families who left a Google review, and ask others to share theirs.
Seasons and celebrations
- Birthday celebration. Cake and candles (with the resident’s consent).
- Wedding anniversary. A couple’s story, if they’re happy to share it.
- New Year. Resolutions, memories, or a toast to the year ahead.
- Spring. First daffodils, new planting, Easter bonnets.
- Summer fête. Garden party, barbecue, strawberries and cream.
- Harvest. Home-grown produce, a harvest supper or donations to a food bank.
- Halloween. Pumpkin carving, a gentle fancy-dress party.
- Remembrance. Poppies, memories of service and two minutes’ silence.
- Christmas build-up. Decorating, cards, carols and the school nativity.
- Christmas Day. The table, the crackers, the moment.
Engagement
- Guess the decade. A vintage photo or object: when is it from?
- Caption this. A fun photo (no residents’ faces) for followers to caption.
- Recipe from the kitchen. Share a resident’s favourite recipe.
- Songs of our lives. Ask followers for their favourite song from a decade, and play the top picks.
- Ask us anything. Invite families to ask about life in the home.
- Year in review. A round-up of the best moments of the year.
Dates worth marking in 2027
Plan these into your calendar now. Awareness weeks with changing dates, such as Dementia Action Week in May and Carers Week in June, are worth checking each year.
| Date | What |
|---|---|
| Mon 25 January | Burns Night and St Dwynwen’s Day |
| Sat 6 February | Chinese New Year (Year of the Goat) |
| Tue 9 February | Pancake Day |
| Sun 14 February | Valentine’s Day |
| Mon 1 March | St David’s Day |
| Sun 7 March | Mothering Sunday |
| Mon 8 March | International Women’s Day |
| Wed 17 March | St Patrick’s Day |
| Sun 28 March | Easter Sunday |
| Fri 23 April | St George’s Day |
| Sat 8 May | VE Day anniversary |
| Wed 12 May | International Nurses Day |
| Sun 20 June | Father’s Day |
| Mon 21 June | Summer solstice, the longest day |
| Tue 21 September | World Alzheimer’s Day |
| Fri 1 October | International Day of Older Persons |
| Sun 10 October | World Mental Health Day |
| Sun 31 October | Halloween |
| Fri 5 November | Bonfire Night |
| Thu 11 November | Armistice Day |
| Sun 14 November | Remembrance Sunday |
| Tue 30 November | St Andrew’s Day |
| Sat 25 December | Christmas Day |
Make it a habit
- Pick two or three ideas each week and put them in a shared calendar.
- Ask every member of staff for one moment a week. The best posts come from the floor.
- Write it on the day, while it’s fresh, and send it to a manager to approve.
- Keep a folder of good photos (with consent) for quieter weeks.
For the bigger picture, read our guide to social media for care homes. If you want a calendar, approvals and posting to every network in one place, have a look at Ribbon for care providers.